Branding & Brand Positioning
With PivotPath, you will leave an impression on your audience long after your message ends.
Brand Identity exists to give your organization a consistent look and feel, no matter the message or medium.
Your brand tells stakeholders who you are, your values, how you communicate, and what you want people to feel when they interact with you.
Our Approach
01
Research & Analyze
Market Dynamics, Target Audience, Competitors, Areas of Opportunity, Differentiators, etc.
02
Attract & Resonate
Align visual presentation (logo/, colors, branding, collateral, etc.) with what resonates with key audiences.
03
Test & Refine
Determine is brand trust, visibility, engagement and awareness are gained by key audiences.
Relevant Work
GeriatRx
Through enhanced branding, PivotPath supported GeriatRx’s commitment to providing families with peace of mind through high quality evidence-based medication management for geriatric populations in North Carolina.
Harris Computers
PivotPath assisted with creating a strategic brand narrative, increasing top of mind awareness, and cultivating prospects that resulted in higher sales and visibility.
Core Technology
With PivotPath, Core Technology avoided the cost of trial and error of running their own campaigns, getting their team up to speed, spending time and company resources on maintaining their content consistency.
Our method has been tested
