Market Research

Our market research helps you better understand human behavior and societal and personal factors that drive your target audience into action.


Focus Groups

Surveys & interviews

Observation & Discoveries

Public domain data

Market research provides vital information about your market and the industry in which you operate. It helps understand the perceptions of your target audience and can help you understand how to reach them, show how you stack up against the competition, and inform how you plan your next steps. With all the information we are constantly bombarded with, it is hard to decipher between what is good information and what is bad. 

By conducting market research, your organization can identify what works best for your target market. The traditional methods of market research are proven to provide detailed and valuable information. However, there are new tools that have been created to assist market research tools such as social media that are available to help understand your particular target audience. 

There are lots of options and we can help you choose the best market research strategy for your company or organization. Once you know what you want to achieve, we can decide what data you’ll need that is most efficient to help you reach your goals. The research we conduct helps to answer so many of the questions may companies constantly ask themselves. 

In our research, PivotPath will help to answer the following questions: 

  1. Who are your customers? 
  2. What do they buy now?
  3. Why do they buy it? 
  4. What will make them buy from you? 


The more data we collect, the better we can craft a plan for your success. People are researching and making their opinions felt through their actions on the web, so you can gain a lot of marketing insight by looking closely at what is going on electronically.  PivotPath helps you identify ways to enhance your business and serve those you hope to reach. Market research can play an important role in the process of developing your products and services, bringing them to the marketplace, and marketing them to consumers.

"Pivot Path is professional, insightful and a pleasure to work with. I had several business ideas but I didn’t know where to begin. Elizabeth took the time to listen, and help me find and define my niche for each idea. She provided strategies for success, and a game plan to build my businesses. Not to mention ongoing support as needed. If you’re looking to start a business or already have a business but want to generate leads, Pivot Path is the turning point in the right direction!"

iThrive Foundation

Ready to understand your audience?

1911 Grayson Hwy.
Suite 8-185
Grayson, GA 30017

Phone: 404.919.6560