Market Research & Community Assessments

Effecting Communications begins with understanding your audience.

Our PivotPath detectives gather insights, opinions and feedback from your constituents to allow you to make smart business decisions. We provide surveys, interviews, facilitate focus groups, stakeholder observations and more.

Our Approach


Purpose & Objective

Determine the primary reason of your research. What challenges are you looking to solve? What insights are you looking to gain?


Collect & Analyze

Focus Groups, Surveys, Interviews, Community Assessments, Internal Communication Audits, Monitoring and Evaluation


Conclude, Test, & Refine

Stakeholder surveys to gauge efficacy and promote two-way communications; Customer/beneficiary satisfaction assessments;

Some Relevant Projects

financial advisor

CDC Federal Credit Union

PivotPath conducted focus groups and individual interviews with staff, members and non-members from the community. The insights revealed from this research aided PivotPath in developing a marketing strategy for the credit union.

law enforcement

Harris Computers

PivotPath assisted with conducting Net Promoter Score surveys, Pre and Post event satisfaction surveys and client interviews to gauge product positioning and efficacy.


Suffolk County Campaign Finance Board

The PivotPath team conducted a series of board member interviews to better understand the perceptions of the new Campaign Finance Program and ways to strengthen communications and visibility.

pivoting paths

Our Communities Stories, Well Told.

Our method has been tested

“It was a pleasure working with PivotPath. They took a real interest in our business objectives gathering necessary data and re-purposing it in an actionable plan. We were pleased and impressed with their level of knowledge and professionalism.”
Korey Torres
"As a municipality, we know the importance of reaching your residents, visitors, and strategic partners. I recommend PivotPath for strategic communications through which the team can contribute their remarkable creativity and dedication."
Terry Dennis
“PivotPath has been great to work with! We have used them for over 3.5 years for a number of projects, including website redesign, email campaigns, brochure redesign, client relations and much more. The PivotPath team meet deadlines and ensure satisfaction. I can highly recommend them and will continue to use them in the future!”
Katy Gilmore

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