Strategic Planning

Our strategic marketing implementation plans connect your mission and the amazing work you do to your audience. 


Marketing is at the core of any company’s success.

Without a clear marketing plan, most companies find themselves throwing spaghetti at the wall, hoping something will stick. PivotPath offers strategic marketing planning, a creative process that helps to create a stable source of business. Marketing plans help to increase sales, while maintaining the organization’s brand. 

Each plan includes concepts such as geographical and demographic target markets as well as market segmentation. The specifics of strategic marketing plans will vary from business to business and industry to industry, but all plans should include five key components:

  1. Company positioning
  2. Goals and strategies 
  3. Market opportunities
  4. Target market defined
  5. Marketing budget

PivotPath reviews future trends and the company’s position in its industry to understand the existing and future demands. Having a plan in place creates a guid that the company can follow to provide structure and stability. 

The competitive environment you face is increasingly challenging. It’s safe to assume that your competitors are conducting research to gain their own advantage. That may be the best reason of all to make a marketing plan a key part of your business growth strategy.

"PivotPath provides the type of professional marketing needed by our company. Elizabeth takes the time to understand our needs and walk us through ways to best target our market. They are a great fit for us and we look forward to see the results of our evolving relationship."

Core Technology

Ready to develop your marketing plan?