Traditional & Digital Marketing

The key to any great campaign is to find the right balance between traditional and digital marketing.

 

Both forms play an important role in any successful marketing and communications strategy. The perfect blend can be impactful, permanent and memorable.

Our Approach

01

Research

Determiner where your audiences gather physically and digitally: Focus Groups, Surveys, Interviews, Community Assessments, Social Media, etc.

02

Strategize

Identify & Segment Targeted Audiences based on Behaviors, Develop Key Messaging and Corresponding Visuals, Dissemination Channels

03

Implement

Branding Materials, Marketing and Communications Collateral, Social Media, Video Productions, Direct Mail, Press, Media & Advertising

Relevant Work

covid19

Dekalb County Board of Health

PivotPath increases public awareness of the importance of COVID-19 vaccination and ways to prevent infections, and to facilitate community discussions to address barriers and concerns about vaccination to the County’s African American residents, 45-65 of age.

african farmer

European Union Delegation to Sierra Leone

PivotPath ensures maximum exposure of agro-technology initiatives in Sierra Leone through a successful receipt of the Call for Proposals.

treetown

Finor X, Freetown City Council

PivotPath develops a strategic marketing and communications plan, social media plan, and attractive social graphics to elevate the campaign’s visibility across multiple audiences.

pivoting paths

Our Communities Stories, Well Told.

Our method has been tested

IGA
“We had a great experience working with PivotPath on our summer event the GreenBuilt Home Tour. They were very responsive and timely while working with our tight timeline. ”
Korey Torres
"As a municipality, we know the importance of reaching your residents, visitors, and strategic partners. I recommend PivotPath for strategic communications through which the team can contribute their remarkable creativity and dedication."
Terry Dennis
“PivotPath has been great to work with! We have used them for over 3.5 years for a number of projects, including website redesign, email campaigns, brochure redesign, client relations and much more. The PivotPath team meet deadlines and ensure satisfaction. I can highly recommend them and will continue to use them in the future!”
Katy Gilmore