Traditional & Digital Marketing
The key to any great campaign is to find the right balance between traditional and digital marketing.
Both forms play an important role in any successful marketing and communications strategy. The perfect blend can be impactful, permanent and memorable.
Our Approach
01
Research
Determiner where your audiences gather physically and digitally: Focus Groups, Surveys, Interviews, Community Assessments, Social Media, etc.
02
Strategize
Identify & Segment Targeted Audiences based on Behaviors, Develop Key Messaging and Corresponding Visuals, Dissemination Channels
03
Implement
Branding Materials, Marketing and Communications Collateral, Social Media, Video Productions, Direct Mail, Press, Media & Advertising
Relevant Work
Dekalb County Board of Health
PivotPath increases public awareness of the importance of COVID-19 vaccination and ways to prevent infections, and to facilitate community discussions to address barriers and concerns about vaccination to the County’s African American residents, 45-65 of age.
European Union Delegation to Sierra Leone
PivotPath ensures maximum exposure of agro-technology initiatives in Sierra Leone through a successful receipt of the Call for Proposals.
Finor X, Freetown City Council
PivotPath develops a strategic marketing and communications plan, social media plan, and attractive social graphics to elevate the campaign’s visibility across multiple audiences.
Our method has been tested
