Digital & Traditional Marketing

The key to any great campaign is to find the right balance between digital and traditional marketing.

At PivotPath, we offer a comprehensive suite of digital marketing services designed to help government agencies and multilateral organizations thrive in the digital landscape.

Digital Marketing

01

Social Media Management

We'll create and curate engaging content for your social media channels, including Facebook, Twitter, LinkedIn, and Instagram. Our team will develop a content calendar, monitor engagement, and respond to comments and messages to keep your audience engaged and informed.

02

Email Marketing

Our email marketing campaigns are designed to nurture leads, drive conversions, and build brand loyalty. We'll help you create compelling email content, segment your audience, and optimize your campaigns for maximum effectiveness.

03

Search Engine Optimization (SEO)

Improve your website's visibility in search engine results with our SEO services. We'll conduct keyword research, optimize your site's on-page and off-page elements, and monitor your rankings to ensure that your organization ranks high in relevant search queries.

04

Pay-Per-Click (PPC) Advertising

Reach your target audience with precision through targeted PPC campaigns on Google Ads, Bing Ads, and other platforms. We develop custom PPC strategies, optimize ad copy and landing pages, and continuously monitor performance to maximize ROI.

05

Content Marketing

Establish thought leadership and provide value to your audience with high-quality content, including blogs, articles, whitepapers, and case studies. Our content specialists conduct in-depth research, create engaging content, and distribute it across relevant channels to attract and retain your target audience.

06

Analytics and Reporting

Track the performance of your digital marketing efforts with comprehensive analytics and reporting tools to measure ROI and optimize strategies. We provide detailed insights into key metrics such as website traffic, conversion rates, and campaign performance, empowering you to make data-driven decisions.

Traditional Marketing

01

Radio Advertising

Reach local communities and diverse audiences through radio spots that convey your message effectively and memorably. Our team collaborates with radio stations to create compelling ad scripts, select optimal air times, and monitor performance to ensure maximum impact.

02

Print Advertising

Utilize newspapers, magazines, and other print media to reach specific demographics and geographical areas with impactful print ads. We design visually striking ads, negotiate ad placements, and track responses to measure effectiveness and optimize campaigns.

03

Job Boards

Advertise job openings and recruit top talent through online job boards and platforms frequented by professionals in your industry. We create attention-grabbing job postings, target relevant job seekers, and manage the recruitment process from start to finish.

04

Outdoor Advertising

Increase brand visibility and awareness with strategically placed billboards, posters, and signage in high-traffic areas. Our team identifies prime locations, designs eye-catching creatives, and coordinates installation and maintenance to ensure maximum exposure.

05

Audio Streaming Platforms

Target listeners on popular audio streaming platforms like Spotify, Pandora, and Apple Music with audio ads that resonate with your audience. We leverage advanced targeting options, create compelling ad content, and monitor performance to drive results.

06

Podcast Advertising

Reach engaged listeners through podcast sponsorships and ads that align with your organization's mission and values. Our team identifies relevant podcasts, negotiates sponsorship deals, and creates custom ad campaigns to reach your target audience effectively.

Relevant Experience

pivoting paths

Driving Positive Change,
Strengthening Communities

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