With a capabilities brochure and new branding collateral, Benergy Management & Consulting (BMC) is ready to transform communities across West Africa.
Benergy Management & Consulting needed branding collateral to build credibility and visibility to set them apart in the energy consultancy sector.
About the Client:
Benergy Management & Consulting (BMC) provides professional and local partner solutions in the development of generation, transmission, distribution, demand management and Control Solutions across West Africa.
Firms providing energy efficiency solutions are growing in competitiveness and capabilities. In any market, the number of consultancy firms is vast, thus making name recognition invaluable, especially for a new and upcoming company.
PivotPath developed a branding strategy for BMC that included logo design and a sales capability literature. Through the strategy development process we helped BMC develop their mission statement, scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.
PivotPath helped BMC establish a brand identity and voice that is memorable, made them visible amongst the competition and provided leads for future sales without breaking the bank.