Through enhanced branding, PivotPath supported GeriatRx’s commitment to providing families with peace of mind through high quality evidence-based medication management for our most vulnerable patients, the elderly.
PivotPath helped GeriatRx establish a brand identity and voice that is memorable, making them visible amongst the competition and providing leads for future sales without breaking the bank.
GeriatRx needed a branding strategy to build credibility and visibility to set them apart in the geriatrics consulting arena.
About the Client:
GeriatRx is a pharmacist-led consulting service for all adult populations with a specific interest in the well-being and quality management of elderly patients.
Consultancy branding defines who a company is and why people seek their services. In any market, the number of geriatrics consultancy firms is vast, thus making name recognition invaluable, especially for a new and upcoming firm.
PivotPath developed a branding strategy for GeriatRx that included logo design, a capabilities brochure, and branded materials. Through the strategy development process we helped GeriatRx develop their scope of capabilities, define the competition, identify ideal customers (targeted audience), and develop a vision for the future. This strategy-building phase set the direction for the design work to come.